Bennett is likewise in the management game, and Friday’s Lyrical Lemonade showcase features his client Duffle Bag Buru. Lyrical Lemonade writer Elliot Montanez, for example, manages the sensational Femdot and the promising IsaiahG. Notwithstanding the noteworthiness of Bennett’s work with Smokepurpp and Famous Dex (whose career doesn’t seem to have suffered much from the leak last fall of footage that shows him apparently assaulting his girlfriend), I’m much more interested in the way Lyrical Lemonade has nurtured smaller Chicago rappers. They’re not necessarily part of a scene or community, but they’ve all built their substantial audiences on Soundcloud-and some of their shine has rubbed off on Bennett, who last month was the subject of profiles in Genius and Rolling Stone. Bennett’s star has risen this year because he’s made videos for several fast-rising “Soundcloud rappers,” including Web sensations Smokepurpp and Famous Dex. Bennett, now 21, has developed Lyrical Lemonade into much more than an outlet for his video work: today it’s also a rap blog, a show promoter (LL booked Lil Uzi Vert‘s first Chicago show last year), and a clothing line. On Friday, the Portage Theater hosts a rap showcase organized by Lyrical Lemonade, which has come to occupy an unusual position in the local hip-hop scene since music videographer Cole Bennett founded it in 2013.
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